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Beate Hjeltnes CEO

With love, from Norway

My father founded Norwex in 1994, driven by his love of nature, fresh air and clean water in our native Norway. He knew that cleaning with just water and microfiber could reduce the use of harmful chemicals.

Now, as the next generation leading Norwex, I'm more committed than ever to continuing Dad's legacy of protecting homes and families. By choosing to live more simply, were reducing the harmful chemicals and single-use waste that burden our planet. We're also helping families save time and money by making homes cleaner and safer.

Join us in creating a cleaner world - one home, one choice at a time.

Beate Hjeltnes Signature

Beate Hjeltnes,
Norwex Chief Executive Officer and Chairperson of the Board

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Live cleaner, safer, better™

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Join & Grow

We're a passionate community sharing a clearer, safer, better way of living. Discounts are just a perk of joining.

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EWG Verified® for your confidence

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Clean with confidence

Densely woven, superfine Norwex Microfiber physically removes up to 99% of bacteria from a surface using only water when following proper care and use instructions.

Makes cleaning safer using no harmful chemicals and its fibers are designed to last.

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Nature in action

Enzyme-based products naturally neutralize odors and break down and eliminate stains.

It's powerful and safe for you and your family.

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Reducing harmful chemicals in your home

Explore the Norwex product experience room-by-room and enjoy the benefits of a healthier home.

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Kitchen
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Whole House
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Laundry
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Bathroom
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Bedroom
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Outdoor
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A balanced body

Unique pre- and probiotic formulas use good bacteria to create balanced microbiomes for our bodies.

Feel good knowing what you put on your body was made with natural ingredients.

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Making an impact, every day

It's a simple approach of less is more. We've been gifted one earth and it's one we share - together, with small changes, we can make a big difference.

Reduce Chemicals

Removing harmful chemicals can mean less long-term impact to your health. It also means less chemicals going into the ground, our waterways and the planet.

Reduce Waste

Reduce the use of paper towels in your home by using microfiber cloths instead. Every day, thousands of trees are cut down to feed the paper towel industry.

Reduce Plastic

Norwex® Microfiber is made from recycled and OceanBound plastics. Our recycling program converts old cloths into renewable energy that can power homes.